| MARKETING TIPS from Income-Streams-Inc. | ||||||||||||||||||||||||
| How to write Effective Email Marketing Letters. | ||||||||||||||||||||||||
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Here are some very basic but essential requirements of an effective email marketing letter: 1) Keep the length of each line down to about 60 characters at most. Some email programs do no recognize automatically wrapped lines and long lines will require the reader to do horizontal scrolling (uggh!)to see your text. To keep your lines short, all you have to do is hit "enter" after about every eight words. 2) Keep your paragraphs short and to the point. Long unbroken tracts of writing making reading difficult on the computer screen. Remember that the average WWW user wants QUICK information in a format that can be assimilated quickly. A length of 4 to 6 lines is ideal. 3) State your contact information using hyperlinks. Your URL should be written with "http" included. e.g. http://www.privatesites.com/index.cgi?109 Your email address should be written in the "mailto:" format as follows:- mailto:[email protected] This saves the reader the trouble of having to type in your email address and avoids possible errors in transferring it to their mail program. Now you can take this process one step further by including a 'subject' insert in the hyperlink. If, for example, you would like your responding reader to have 'MoreInfo' as the subject, your letter should include a statement like:- For more info just email me with MoreInfo in the subject at [email protected] or CLICK below- mailto:[email protected]?subject=MoreInfo For more, much more, in the way of guidance to the Internet marketeer, including Free reports be sure to visit http://www.privatesites.com/index.cgi?109 | |||||||||||||||||||||||
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